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Brand Identity
A brand is usually recognized by a varying number of essential clues: the name; the logo; the color palette; the voice and tone; the visual style; etc. Each of these items (and more) help create differentiation from the competitive alternatives, while projecting the personality of the brand. And, when done right they can help create preference for the brand.
A brand is usually recognized by a varying number of essential clues: the name; the logo; the color palette; the voice and tone; the visual style; etc. Each of these items (and more) help create differentiation from the competitive alternatives, while projecting the personality of the brand. And, when done right they can help create preference for the brand.
- Naming
- Logos
- Visual Style
- Guidelines
- Packaging
- Content
- Innovative Medium Advertising